Linear Thinking in a Nonlinear World

The human brain likes simple straight lines. As a result, people tend to expect that relationships between variables and outcomes will be linear. 

But, as we all know, in life, this is consistently not the case. 

Here, in Harvard Business Review, Bart de Langhe, Stefano Puntoni and Richard Larrick set out how you should factor nonlinear relationships into your decision making.

Edward Playfair